Curcumin, from the Indian spice turmeric, is a very popular dietary supplement. For years, proponents have claimed a multitude of health benefits including reduced inflammation, cancer prevention, and reduced heart and kidney disease. Although it's not widely appreciated, modern research has established that the likely mechanism through which curcumin provides numerous health benefits involves activation of the Nrf2 Cell Defense Pathway. 

Under appropriate laboratory conditions (e.g. with isolated cells grown in tissue culture), curcumin is unquestionably a potent Nrf2 activator. But when consumed orally, there are serious limitations that reduce its effectiveness. These include poor absorption by the GI tract and rapid clearance from the bloodstream. These drawbacks are undoubtedly responsible for lingering controversies about the health-promoting effects of curcumin. 

If you are looking for a much more effective alternative to curcumin, Latarum® probiotic – combined with any diet containing coffee or apple products, or a diet rich in fruits and vegetables – is the totally natural way to activate your Nrf2 Cell Defense Pathway. When taken twice daily, Latarum® probiotic works in your GI tract with the caffeic acid found in coffee, apples, and other fruits and vegetables to produce potent and well-absorbed Nrf2 activators that provide continuous 24/7 support.

To learn more, see published research on curcumin and Nrf2, and read about the science behind Latarum®.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Latarum® and Nrf2 Probiotics® are registered trademarks of Nrf2 Probiotics Inc.